Note from the editor

Hi! I'm Sebastiaan [https://www.linkedin.com/in/basvanessen], a seasoned marketing professional with extensive experience in technology companies, based in The Netherlands. My career spans over two decades, encompassing roles such as Field Marketing Manager Netherlands at T-Systems (a leading European enterprise IT services provider), Field Marketing Manager Benelux & Nordics at CoachHub (Europe's largest digital business coaching platform), and Global Marketing Manager at Speakap (a leading enterprise social network). I'm also fulfilling a role as a startup accelerator country director. Currently I'm Director of the BENEDACH division of FoundersBoost. I specialize in marketing strategy and content strategy, with a strong track record of managing and executing marketing projects for both B2B and B2C companies. My linguistic skills include Dutch, English, and German, which enable me to work effectively in diverse international environments.Throughout my career, I have contributed to various high-profile publications and hosted podcasts on IT innovation and ventures. My educational background includes a Master's in Communication Science and an MBA focused on AI, Data & Business Analytics from the University of Amsterdam, complemented by a Bachelor's degree in Journalism from Fontys University of Applied Sciences.I thrive in dynamic settings, driving digital transformation and helping startups and established companies realize their full potential through strategic marketing initiatives. Reach out to me via LinkedIn [https://www.linkedin.com/in/basvanessen] if you like to know more.This blog is dedicated to all professionals seeking to find and apply new marketing tactics and strategies. Enjoy!